1. About Block Blast Pro and 99Imperial Games
Block Blast Pro is a puzzle game by 99Imperial Games featuring block placement, Google AdMob ads, and optional Play Games integration. The company acts as data controller.
- Privacy inquiries: privacy@99imperial.com
- Data Protection Officer: dpo@99imperial.com
- Website: https://games.99imperial.com
2. What Data We Collect
User-Provided Data:
- Google Play Games sign-in credentials (public display name, hashed account ID)
- Customer support messages
- In-app purchase records (handled by Google Play)
Automatically Collected:
- Android Advertising ID via Google AdMob
- Device specifications (model, OS version, screen resolution, language, timezone)
- Gameplay metrics (levels, scores, session duration, feature usage)
- Crash reports and performance data
- Country-level location (IP-derived, never precise)
Third-Party Sources:
Google AdMob, Play Games Services, Firebase Analytics, Firebase Crashlytics, Google Play Billing.
3. How and Why We Use Your Data
Data supports gameplay delivery, ad serving, leaderboards, cloud saves, crash detection, analytics, customer support, fraud prevention, and legal compliance.
4. Advertising and the AD_ID Permission
The Advertising ID enables banner, interstitial, and rewarded video ads through AdMob. Users can reset or delete their ID via Android Settings or adjust personalisation preferences.
5. Music, Sound Effects, and Game Features
Audio preferences remain stored locally on your device only and are not transmitted to our servers or any third party.
6. Third-Party Services and SDKs
Google AdMob, Play Games Services v2, Firebase Analytics, Firebase Crashlytics, Firebase Remote Config, and Google Play Billing all operate under their respective privacy policies.
7. Children's Privacy
Block Blast Pro targets users aged 13 and older. Different age thresholds apply by jurisdiction (Brazil 12, South Korea 14, China 14). Parents concerned about unauthorised child access should contact privacy@99imperial.com.
8. Your Rights by Region
The policy details specific rights across GDPR (EU / UK), CCPA / CPRA (California), LGPD (Brazil), DPDP Act (India), PIPL (China), PIPA (South Korea), PIPEDA (Canada), and 170+ additional jurisdictions. Response timeframes: 15–90 days depending on location and applicable law.
9. International Data Transfers
Transfers use Standard Contractual Clauses (EU / UK), LGPD compliance (Brazil), PIPL security assessments (China), and Russian data localisation where required.
10. How Long We Keep Your Data
- Local game progress: until uninstall
- Cloud saves: until disconnection or deletion
- Crash reports: 90 days
- Analytics: 14 months (aggregated)
- Ad data: up to 18 months
- Support communications: 3 years
- Legal records: 6–7 years
11. How We Protect Your Data
Data uses TLS 1.2+ encryption. Firebase and AdMob infrastructure holds ISO 27001 and SOC 2 Type II certification. Payment processing occurs exclusively through Google Play. Data breaches trigger 72-hour authority notification (GDPR / UK) and individual notification where required.
12. Google Play Games Services
Sign-in is optional. Play Games stores hashed account IDs, achievement progress, leaderboard scores, and cloud-saved progress on Google servers. Disconnection is available in-game or via Google Account settings.
13. Cookies and Similar Technologies
The website uses essential, analytics, and advertising cookies (consent required in EU, UK, Brazil). The Android app uses only local SharedPreferences for settings, not HTTP cookies.
14. Your Choices and Controls
Users can reset or delete their Advertising ID, adjust ad personalisation, sign in / out of Play Games, and request data deletion or access by emailing privacy@99imperial.com within 30 days.
15. Country-Specific Supplements
- 15.1 EU and UK (GDPR / UK GDPR): Lawful bases include contract performance, legitimate interest, consent, and legal obligation.
- 15.2 California (CCPA / CPRA): Personal information is not "sold" but may be "shared" for behavioural advertising. Users retain opt-out rights via device settings.
- 15.3 Brazil (LGPD): Processing bases — legitimate interest, contract, consent, and legal obligation. DPO: dpo@99imperial.com.
- 15.4 India (DPDP Act 2023): 99Imperial acts as Data Fiduciary with access, correction, erasure, and grievance rights.
- 15.5 China (PIPL): Separate consent required for sensitive data. Representative: china-privacy@99imperial.com.
- 15.6 South Korea (PIPA): Privacy Protection Officer appointed; complaints to PIPC at pipc.go.kr.
- 15.7 Canada (PIPEDA / Quebec Law 25): Minimum necessary collection; withdrawal permitted. Quebec residents gain de-indexation and portability rights.
- 15.8 Australia (Privacy Act 1988): 13 APPs apply; complaints directed to OAIC at oaic.gov.au.
- 15.9 Russia (Federal Law No. 152-FZ): Russian citizen data stored within Russia per Federal Law No. 242-FZ.
- 15.10 Thailand (PDPA B.E. 2562): Rights to access, rectification, erasure, restriction, portability, and objection; complaints to PDPC Thailand.
16. Do Not Track Signals
No industry standard exists; Block Blast Pro does not respond to DNT signals but respects device ad personalisation settings.
17. Changes to This Privacy Policy
Updates posted with revised effective dates. Material changes trigger in-game notice and fresh consent requests where legally required. Current version: https://games.99imperial.com/block-blast-pro/privacy-policy/.
18. Contact Us
- General privacy: privacy@99imperial.com
- Data Protection Officer: dpo@99imperial.com
- Data deletion: privacy@99imperial.com (subject: "Block Blast Pro — Data Deletion Request")
- Data subject rights: privacy@99imperial.com (subject: "Block Blast Pro — Data Subject Request")
- Chinese residents: china-privacy@99imperial.com
- Response time: within 30 days (or shorter per local law)